Saturday, March 3, 2012

Why Videos go Viral


Kevin Allocca tracks how videos "go viral" for Google.  Here in his TED talk, he talks about the components that come together to make a new kind of media that may define the entertainment of the future.  He claims it is all about Tastemakers, creative communities and unexpectedness. I really hope we can do better than Nyan Cat in the long run, but still it is interesting to see how technology affects popular culture - and vice-versa.



Chris Anderson has a similar talk, although his theme is Crowd Accelerated Innovation.  Also worth your time if you find this topic compelling.