Its the 20th anniversary of your company. You've created a very successful brand and series of projects thanks to the hard work of your 300+ employees. You want to do something special to thanks them. What do you do? It should be something substantial. It should represent the values of the company - sustainability & community. If you're Cliff Bar (the snack food company), and the concept for the company was born during a bike ride, then the answer is clear. You buy custom bikes for each employee. You even inscribe each bike with the name of the employee and the date they started at Cliff Bar. You would call it project "kickstand" and, you would keep it a secret from everyone so that you can have a big unveiling and surprise everyone. Well done!
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