No More Anticipation

In the 1970s, Heintz ketchup had an advertisement that featured the Carly Simon song "Anticipation."  In a brilliant marketing move, they decided to feature the fact that their ketchup took forever to slide out of the bottle rather than see it as a problem.  Its a sign of quality... right.

Well, now some scientists at MIT have made the slow ketchup a thing of the past with special LiquiGlide coating for bottles that can make the ketchup flow right out.  Take a look at the two videos below.  First is a standard bottle.  The second is the same ketchup in a LiquiGlide bottle.

This coating is something they call a structured liquid.  It has features of both a liquid and a solid.  It should work for a whole host of applications, but just for sauces in glass jars, the implications are pretty large.  They estimate that if all sauce bottles used this treatment, they could keep a million tons of food from being thrown out every year.  It sure seems like it would make it easier to get the bottles ready for recycling.

Read the complete story here.

via FastCompany