Hydrophobic Spray

Never Wet is a soon to be product that allows you to cover things with an extremely hydrophobic substance so that they essentially don't get wet.

This looks a little too much like an infomercial for me to take it seriously at this point, but still it looks pretty bizarre.  What would happen if you sprayed this on your body and then went swimming... of course it is probably really a bad idea to cover your body with it since it would interfere with your ability to sweat and thus to regulate your temperature...